2949 Arbak Ln, Marion, MI 49665 • Open Everyday 7am-8pm

About Hooked Up Fishing

Handcrafter in northern Michigan.

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We brought this website online ourselves, and just like our baits, we’re always working to make it better. If you spot anything that’s off, we’d appreciate the chance to fix it and keep things running smooth for our anglers.

Our Story

It all began with a simple idea and even simpler tools: a couple of molds we snagged off Amazon and a single gallon of plastisol. We were just a few fishing enthusiasts, tinkering away on the back deck of our house, melting down that plastisol and pouring it into shapes that we hoped would lure in the big ones. The sun was shining, the breeze was blowing, and for a moment, it felt like the perfect setup—raw, hands-on, and full of potential.

But Mother Nature had other plans. Rain showers would sneak up on us, turning our outdoor workshop into a soggy mess. We quickly realized we needed cover, so we relocated under the deck. It was a step up, shielding us from the worst of the weather, but we were still at the mercy of the elements. Dust kicked up by the wind would settle into our pours, ruining batches. Water from unexpected drips or humidity played havoc with the curing process. And then there were the chickens—our feathered neighbors who seemed determined to investigate every shiny mold and peck at our setups, turning what should have been focused work into a chaotic comedy.

We knew we couldn’t keep going like this if we wanted to get serious. That’s when our good friends stepped in, offering their help to turn things around. With their support, we acquired a sturdy shed and finally moved indoors. It was a game-changer—no more battling the outdoors, just a dedicated space to experiment and create. We made some key modifications to prepare for the colder months ahead: insulating the walls, setting up proper ventilation for the fumes, and organizing our growing collection of tools and materials.

What started as a casual hobby with a couple of guys messing around on the back deck blossomed into something much bigger. That initial spark ignited a real passion for crafting custom fishing products—lures, baits, and tackle tailored to what anglers really need. Today, our tackle company stands as a testament to those humble beginnings, proving that with persistence, a bit of ingenuity, and the right friends, you can reel in success from the most unexpected places.

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Our Mission

Mission Statement

Bringing the highest quality of fishing tackle to northern Michigan and beyond. Giving our youth the opportunity to get out and experience the thrill of the catch.   

Our Vision

To grow our business into a sustainable and profitable business. We aim to build big enough to sponser programs that will enable more people to get outdoors. 

Our Values

We value family and community. We serve on our local community fire department giving back to the community we live in.